Work with Me

My professional experiences include social media management, email marketing, content strategy, mobile apps, and writing. Some of my proudest accomplishments to date are detailed below.

Social Media Strategy, Management

  • Outlining for overall organization and individual accounts, brands
  • Planning and overseeing social media content calendars
  • Writing, editing, and curating social media content for a variety of channels:
    • Facebook, Twitter, Instagram, Snapchat, Periscope, LinkedIn, YouTube
  • Launching and curating live event social media displays and social hubs
  • Creating social media contests and ads
  • Monitoring social listening for sentiment, engagement, and customer service
  • Reporting on social media metrics
  • Integrating social media into WABC, ESPN broadcasts
  • Relationship management and guidance for influencers, including event-affiliated celebrities, athletes, and sponsors/partners

Email Marketing 

  • Writing and planning content calendar
  • Designing using HTML and email newsletter publishers, including ExactTarget, MailChimp, and Convio
  • Optimizing for high open rates and click throughs
  • A/B testing

Content Strategy

  • Advising on search engine optimization (SEO), social media integration
  • Launching, editing, and contributing to blogs
  • Conceptualizing and launching microsites, social networks
  • Assisting with site redesigns, site migrations

Mobile Apps

  • Contributing to six mobile apps: Adoption Guide (2010), ING New York City Marathon (2013), NYC Half (2014), TCS New York City Marathon (2014), United Airlines NYC Half (2015), and TCS New York City Marathon (2015)
  • Advising on features, navigation, design, and social media integration
  • Reviewing for issues with grammar, content, design, and functionality

Freelance Writing

  • Feature articles
  • Quizzes
  • Travel and product reviews
  • News
  • Blogs

Interested in working with me on any of the areas above? Please email me at marylkearl(at)