As a seasoned marketing and content lead with 11 years of experience, I’ve been an early adopter of search engine optimization (SEO) best practices for driving organic web traffic and continue to stay up to date on the approaches and tools that can help make a difference for page rankings.

Client case studies

Client case study: Parenting/health content website

As the Senior Editor of ADDitudeMag.com, a leading magazine and website for parents of children and adults with ADHD, I had a growth goal to increase overall organic traffic to the site by 30%. By conducting a site audit of existing content and implementing SEO best practices to already published and new content moving forward, I was able to raise web traffic by 80%, exceeding the company’s target by 167%.

Past/current clients

  • AOL Health, ThatsFit.com, ParentDish
    • SEO lead for websites that received 10MM monthly unique visitors; trained and oversaw an SEO editor, reviewed 20+ articles per day for SEO for all three sites, division-wide training on SEO best practices
  • ADDitudeMag.com and AdoptiveFamiliesCircle.com
    • Set SEO strategy, editorial calendar for three websites
    • Oversaw team of 20 bloggers
    • Increased web traffic by 80%
  • Freelance writing clients: Write SEO-friendly articles and guides for a variety of publications and brands, including:
    • Target’s Dermstore: Researched and reported health, beauty, and skincare topics
    • PetCareRx.com: Pet health, behavior, and ecommerce articles
    • Rory: Researched and reported women’s healthcare topics
    • Zillow’s HotPads: Researched and reported real estate and personal finance topics
    • Braze: Produce highly-ranked thought leadership blogs covering MarTech, marketing, engagement, technology, and customer experience
    • Local SEO Guide: Help Local SEO Guide’s clients, which include leading ecommerce/brick and mortar retailers, achieve high rankings for the products they sell by writing thorough, well-researched, and informative product-buying guides

SEO & analytics tools

With SEO it’s all about the tools, isn’t it? I’m experienced using:

  • Analytics: Google Analytics, Omniture
  • Search keyword tools: Moz, Clearscope