As a seasoned content marketing strategist, writer, and editor, I’ve overseen the content marketing strategy as a director of content for two B2C healthcare startups, on-demand doctor house-call app Heal and telemedicine-based clinical trials company Science 37.
And as a trusted freelance writer, I’ve contributed long-form content marketing — blogs, eBooks, white papers, case studies, and more — for a variety of both B2B and B2C businesses.
B2C Content
10 Best Foundations for Oily or Acne-Prone Skin, Target Dermstore
Best Moisturizers for for Your Skin Type and Budget, Target Dermstore
What’s the Best Color for My Skin Tone?, Target Dermstore
Becoming a Legal Nurse Consultant: What You Need to Know, Noodle.com
Becoming a Long-Term Care Nurse: What You Need to Know, Noodle.com
Do You Need a Master’s Degree to Become a Mathematician?, Noodle.com
How (and Why) to Become a Burn Care Nurse, Noodle.com
How (and Why) to Become a Chief People Officer, Noodle.com
How to Become a Charge Nurse, Noodle.com
How to Become a Disaster Management Nurse, Noodle.com
How to Become a Hospice Care Nurse, Noodle.com
How to Become a Pediatric Home Care Nurse, Noodle.com
How to Become a Preventive Medicine Specialist, Noodle.com
How to Become a Women’s Health Nurse Practitioner, Noodle.com
How Much Do Computer and Information Systems Managers Earn?, Noodle.com
The Pros and Cons of Becoming a Mechanical Engineer, Noodle.com
The Pros and Cons of Becoming a Social Media Manager, Noodle.com
The Pros and Cons of Becoming a Staff Nurse, Noodle.com
The Pros and Cons of Part-Time, Full-Time, and Online MBA Programs, Noodle.com
What Does a Medical Records Manager Do? (And How Do I Become One?), Noodle.com
What Does Career Growth Look Like for a Social Media Manager?, Noodle.com
Back-to-School Shopping for Dog Lovers, American Kennel Club
High-Tech Pet Feeders, PetCareRx.com
Top 7 Pet Massage Tools, American Kennel Club
8 Natural Remedies for Vaginal Dryness, Roar by Rory
Apple Cider Vinegar for UTIs — Is It Safe?, Roar by Rory
Is Coconut Oil Safe as a Lubricant?, Roar by Rory
Lyme Disease Exposed: The Best Articles and Videos about Lyme Disease, PetCareRx.com
Menopause & Depression: Is There a Link?, Roar by Rory
The Ultimate Guide to Lubes & Vaginal Moisturizers, Roar by Rory
Vaginal pH Balance: Why It’s Important for Your Health, Roar by Rory
Vaginal Care Tips for a Healthier Vagina, Roar by Rory
Vaginal Health Guide, Roar by Rory
What Is Atrophic Vaginitis? Causes, Symptoms, & Treatments for Vaginal Dryness, Roar by Rory
Halloween Costume Ideas for Dogs: Heroic, Historic, and Hollywood-Inspired, PetCareRx.com
Homemade Halloween Costumes for Pets, PetCareRx.com
Safe and Healthy Foods for Dogs at Thanksgiving, American Kennel Club
What Do Dogs Really Think About Halloween?, American Kennel Club
High-Tech Pet Feeders, PetCareRx.com
How to Save Money When You Move, Zillow’s HotPads.com
Micro Studios and Apartments: Living Small, 300 Square Feet and Under, Zillow’s HotPads.com
Outfit Your Home for an Aging Dog, PetCareRx.com
Top U.S. Cities Americans Are Moving to, Zillow’s HotPads.com
5 Reasons Mixed Breeds Make Great Pets, PetCareRx.com
9 Adventures to Have with Your Senior Dog, American Kennel Club
Alone Time for Dogs: How Much Is Too Much?, American Kennel Club
Are You Really Ready for a Big Dog?, PetCareRx.com
Back-to-School Shopping for Dog Lovers, PetCareRx.com
Buying Affordable Pet Meds the Right Way, PetCareRx.com
Can Cats Get Along with Other Pets?, PetCareRx.com
Cat and Dog Weight Loss: The Right Nutrition, PetCareRx.com
Cat Personalities That Match Yours, PetCareRx.com
Chemotherapy for Dogs with Cancer: Common Questions, American Kennel Club
Choosing the Right Dog for My Family, PetCareRx.com
Cooking for Your Dog: Do’s and Don’ts of Homemade Dog Food, American Kennel Club
Could Your Lab Compete at Westminster?, PetCareRx.com
Diets to Help Cat and Dog Dermatitis, PetCareRx.com
Dog-Grooming Trends: From the Creative to the Wild, PetCareRx.com
Food for Liver Disease in Dogs and Cats, PetCareRx.com
Food to Help with Cat and Dog Periodontal Disease, PetCareRx.com
Food to Treat Bad Breath in Cats and Dogs, PetCareRx.com
Explaining Pet Death to Children, PetCareRx.com
Houston: A Pet’s Dream City, PetCareRx.com
How Much Do Cats Sleep?, PetCareRx.com
How Old Is My Dog in “Human Years”?, PetCareRx.com
Is My Cat Depressed?, PetCareRx.com
Is My Dog Depressed?, PetCareRx.com
Most Expensive Cat Breeds, PetCareRx.com
Nutrition for Arthritic Dogs and Cats, PetCareRx.com
Nutrition for Cancer in Cats and Dogs, PetCareRx.com
Outfit Your Home for an Aging Dog, PetCareRx.com
Pets in the City: The Best Pet Spots and Activities in Raleigh, PetCareRx.com
Pets in the City: A New York City Guide for Pet Parents, PetCareRx.com
Pet Nutrition Do’s and Don’ts, PetCareRx.com
Poisonous Plants to Cats and Dogs, PetCareRx.com
Reading Cat Body Language, PetCareRx.com
Reading Dog Body Language, PetCareRx.com
Safe and Healthy Foods for Dogs at Thanksgiving, American Kennel Club
Salmonella in Pet Food, PetCareRx.com
Too Much Sleep: Is There Such a Thing for Senior Dogs, American Kennel Club
Top 7 Pet Massage Tools, American Kennel Club
Traveling with Your Dog? Tips for Teaching Good Behavior on the Go, American Kennel Club
Understanding Cat Behavior Issues, PetCareRx.com
Understanding Dog Behavior Issues, PetCareRx.com
What Do I Feed My Adult Dog?, PetCareRx.com
Westminster Dog Show: Which Breeds Usually Win?, PetCareRx.com
What Do Dogs Really Think About Halloween?, American Kennel Club
Why Do Cats Scratch?, PetCareRx.com
Why Does My Dog Not Care About Playing Fetch?, American Kennel Club
Why Is My Dog Hiding Things?, American Kennel Club
Houston: A Pet’s Dream City, PetCareRx.com
My Extreme Sleep Story: On a Floating Island in the Sky, Saatva “Sleep Enlightened”
Pets in the City: A New York City Guide for Pet Parents, PetCareRx.com
Pets in the City: The Best Pet Spots and Activities in Raleigh, PetCareRx.com
Traveling with Your Dog? Tips for Teaching Good Behavior on the Go, American Kennel Club
B2B Content Marketing
7 Strategies for Managing Remote CX Teams, Stella Connect (Ghostwritten)
AI in Recruiting, a Cheat Sheet for Recruiters, Headstart
How to Manage Remote Teams, Toggl
How to Run an Employee Social Media Ambassador Program, Everwise
HR in the Work from Home Age, Everwise
Modern Teamwork: How To Assemble and Manage Agile Teams To Support Brilliant Customer Experiences, Braze
What’s a Growth Team, Anyway?, Braze
How 1-800-Flowers.com Upped Conversions 350% Above Average, Braze
How BlaBlaCar Used Smart Testing to Boost Open Rates by Up to 24%, Braze
How Delivery Hero Got 85% More Conversions, Braze
How In-App Promotion Got Anthropologie 10% More User Sessions, Braze
How Lagree West Tripled its Retention of First-Time Studio Visitors, FitGrid
How Momondo Increased Conversions by More than 60%, Braze
Priming for Success the ThredUp Way, Braze
CUSTOMER EXPERIENCE & ENGAGEMENT
5 Customer Engagement Traps to Avoid, Braze
99 Need-to-Know Stats on Customer Engagement, Braze
Are You Trapping Your Customers?, Braze
Content and the Customer Experience, Braze
Customer Lifecycle Marketing 101: What It Is (and What You Need to Know), Braze
How to Keep from Alienating Customers with Over-Communication, Braze
4 Questions You Have to Ask Before You Send Your Next Email Campaign, Braze
5 Pillars of a Modern Email Marketing Strategy, Braze
7 Essentials for a Winning Win-Back Campaign (and Examples), Braze
9 Abandoned Shopping Cart Notifications That Impress Us, Braze
11 Welcome Campaign Messages That Really Get It, Braze
Don’t Get Left Behind: 3 Ways Email Marketers Can Catch Up to a Mobile World, Braze
5 Negative KPIs Marketers Should Be Paying Attention to, Braze
7 Active Customer Campaigns We Have a Marketing Crush On, Braze
8 Apps That Will Make You a Better Marketer, Braze
8 Times Push Notifications Would’ve Changed History, Braze
11 Super Bowl Digital Marketing Campaigns That Ran Up the Score, Braze
12 Ways to Promote Your Local Business, Nextdoor
14 Marketing Twitter Influencers to Follow, Braze
14 Top 2017 Conferences and Events Marketers Should Keep an Eye on, Braze
Active Customer Campaigns: 5 Things Marketers Need to Know, Braze
Customer Messaging and Social Media Can (and Should) Work Together, Braze
Don’t Do the Wrong Thing Better: 7 Marketing Pros on Thinking Outside the Box, Braze
Emoji Marketing Tips for Media Brands, Braze
Guide to Hyperlocal Targeting for Businesses, Nextdoor
How Brand Personality Helps You Connect with Users, Braze
How to Ask Customers for Online Reviews, Nextdoor
How to Keep Your Customers Engaged When Things Change, Braze
How to Learn New Marketing Channels Faster, Braze
How to Make a Marketing Plan for a Business, Nextdoor
Learn from the Best: Award-Worthy Marketing Campaigns from Oscars’ Past, Braze
Marketing at the Speed of Instinct, Braze
Marketing Ideas and Tips for Your Small Business, Nextdoor
New Habits for Customers: 3 Brands That Have Perfected the Daily Ritual, Braze
Personalization and Preferences Matter—Especially for the LGBTQIA+ Community, Braze
Tips for Responding to Negative Online Reviews, Nextdoor
What a Cross-Channel Onboarding Campaign Really Looks Like, Braze
What a Next-Level Push Campaign Really Looks Like, Braze
What Every Marketer Should Know About Message Retargeting, Braze
What’s a Conversion, Anyway, Braze
What’s PII, Anyway?, Braze
Why Marketers Should (Almost) Always Use Control and Test Groups, Braze
3 Key Types Of API-Related Messaging Campaigns: What You Need To Know, Braze
Advertising Technologies, Braze
Boost Your Cross-Platform Data And Engagement Strategy With Braze Connected TV Support, Braze
Data Augmentation, Braze
Predictive Analytics for Marketing, Braze
What Does Your Brand’s Marketing Tech Stack Look Like?, Braze
What’s Unbounded Data, Anyway?, Braze
Why You Need a Marketer-Friendly Marketing Platform, Braze
3 Smart Tactics That Help Retail Brands Succeed on Mobile, Braze
The 5-Step Evolution of a Mobile Marketer, Braze
5 Low-Effort In-App Message Tricks That Pay Off, Braze
5 Mobile-Savvy Business and Finance Brands to Learn from, Braze
6 Top Terms Every Mobile Marketer Should Know, Braze
7 Mobile-Savvy Retail Brands to Learn from, Braze
9 Essential Mobile Messaging Metrics (and How to Use Them), Braze
10 Essential Mobile App Metrics (and How to Use Them), Braze
13 Dos and Don’ts for Asking Customers to Rate Your App, Braze
30 Essential Stats on In-App Purchases and Monetization, Braze
A+ or F? How to Grade Your Rivals’ Mobile Marketing Strategy, Braze
App Subscriptions: Get Customers to Make the Jump (and Stay There), Braze
The First Thing to Do When You’re Ready for Mobile Marketing, Braze
How to Market a Mobile App, Braze
How Not to Lose 96% of Your New App Users This Holiday Season, Braze
Subscription Apps: What’s Changing and How to Make the Most of It, Braze
You’re Up Against the Best Apps Out There (Not Just Your Industry’s), Braze
You’re Up Against the Best Apps Out There (Not Just Your Industry’s), Braze
B2B eBooks
2019 Global Holiday Report, +16 Proven Strategies to Get Your Brand Holiday Ready, Insider
Humanity in Action, What Customer Engagement Is, Why It Matters, and What You Need to Know eBook, Braze
The Ultimate Digital Growth Guide for Beauty Marketers eBook, Insider
The Ultimate Digital Growth Guide for Fashion Marketers eBook, Insider
B2B Landing Pages
Insider’s 2019 Global Holiday Report, +16 Proven Strategies to Get Your Brand Holiday Ready [Landing Page], Insider
The Ultimate Digital Growth Guide for Beauty Marketers [Landing Page], Insider
The Ultimate Digital Growth Guide for Fashion Marketers [Landing Page], Insider